Emailing a pdf newsletter

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Clear instructions. It is recommended for all types of businesses to send their newsletter frequently. It will help you keep your subscribers engaged and updated with your brand. This will help you in the lead nurturing, branding, and relationship building. If you have any queries related to sending newsletters with Gmail, comment down below, and we will help you out. You can also share this article among your connections to get mutually benefited.

Rajendra Roul works as a content marketer with SalesHandy, where he writes and edits the sales guides and articles. He is an avid researcher, learner, and an analytical guy. After flipping the coin, he loves to read books, play social games and travel around. He believes knowledge is the only source to achieve victory. You must be logged in to post a comment. Close Menu Blog. Signup for free. So do you want to learn how to send a newsletter with Gmail? How to send a newsletter with Gmail in the traditional method?

Drawbacks of the traditional method. How to send a newsletter with Gmail in the professional method? Benefits of sending newsletters from Gmail using SalesHandy. Use SalesHandy to track email opens and link clicks for free.

Sourc e. Send powerful newsletters from your Gmail now! In fact, when clients hire CompanyNewsletters. Our printed-newsletter customers love also having an electronic version of their newsletter available to email out advance copies, or even to place current and back issues of their newsletter on their website or employee intranet.

That way readers have unlimited, easy access to download the current issue, as well as archived issues. A disadvantage of a PDF newsletter is that, for complex designs, the large file size of the publication — which could easily be 2 megabytes or more if the newsletter contains lots of graphics and photos — can make it cumbersome for emailing. Before you start creating newsletters, you need to find a newsletter solution that allows you to create, send and analyze email campaigns.

The problem is that there are many professional newsletter solutions on the market , which can be both a curse and a blessing for senders. On the one hand, you have a wide variety of suitable email providers to choose from.

On the other hand, vetting them may feel a bit overwhelming. So, what should you look for in an email service provider? Finding the best emailing platform for your business will depend on the needs of your company. But here are a few features that can help you make the most of your email program:. In order to be able to create and send a newsletter, you obviously need recipients duh!

Setting up an email contact list with high interaction rates is relatively simple if you take certain factors into consideration. Add the subscription sign-up form to all the relevant pages of your website. Some of the most effective places to include your widget in are: the homepage, the blog, the footer, and pages with gated content, such as guides, white papers, and others. Double opt-in ensures that no fake email address creeps into your database and damages your reputation and deliverability.

Giving in to the temptation of buying email addresses will result in the same scenario. Purchasing email contacts from third parties is still very popular because many companies still believe that an email contact list must be as large as possible to be successful.

This is by no means true; trust us. Buying contact lists is essentially a waste of money. These lists also tend to include spam traps , which can severely hurt your deliverability. Besides implementing a responsive subscription widget, special newsletter landing pages are a great way to grow contact lists. These pages enable you to use all optimization opportunities that apply to landing pages. The potential newsletter subscriber is not distracted from other elements on the website. So, they concentrate on all the great reasons your newsletter is the best thing that has been written since Harry Potter.

There are other ways of growing your email lists , such as promoting it on your social media platforms, incentivizing existing subscribers to share, or encouraging people to join at events or your physical store. Consider what benefits prospective recipients may have if they subscribe to your newsletter.

Ideally, you have already clarified these reasons in your strategy. Real added value , for example, is provided by things like:. Learn more: For more information and tips on how to build and grow an email list, you can check this complete step-by-step tutorial.

Instead of sending the same message to all of your customers, leverage segmentation to make the most of your emails. Think about how you can use the information you have about your customers to create segments and send tailored email campaigns that really speak to a specific group within your database. To determine the kind of data to use to segment your list, think about what would make sense for your business.

Consider if there are some obvious ways to group your customers based on different characteristics. If you want to get even more specific about your segments, you can combine different types of data and create even more precise groups. For example, you could focus on only women that prefer shopping for shoes and that have made at least five purchases over the past six months.

Once you have different groups of customers with similar characteristics, interests, or habits, it will be easier to understand each segment and craft messages that resonate well with each one. As you start planning your campaign, consider how you can create a message based on these segments.

By matching up the segment with a fitting message, your campaigns will be much more targeted. Taking into account the different characteristics, preferences, and needs of your customers. The first step to creating a newsletter is setting up an email template.

You can use a newsletter template provided by your email service provider ours are pretty cool! Alternatively, you can upload an HTML newsletter template you have already created or that you have bought from a third party. In this case, make sure that the selected layout is responsive so that your email campaigns will be perfectly displayed on every end device.

The first thing to consider when putting a newsletter template together is content. Is it relevant to your audience? Is it engaging enough? Does it follow your brand guidelines?

Provide plenty of white space and keep your newsletter simple and neat. If you work with different types of newsletters, you will need to use different newsletter designs.